AXN Black

Looking back on this proposal for AXN Black, the challenge was to translate the channel’s identity into something abstract yet emotionally charged. I found myself drawn to the idea of collisionsmoments of impact that suggest energy, tension, and transformation. The use of bubbles emerged naturally, almost intuitively, as a visual metaphor for containment and release. Mixing black with transparent textures allowed for an atmosphere that felt immersive and fluid, where opacity and clarity played off each other to create depth. It became less about showing something literal and more about evoking a mood an elegant kind of unrest that felt true to the spirit of the brand.

Credits

Creative Direction: Marcos García, Jose Medina

Art Direction: Jose Medina

3D Art: Jose Medina

Glove Rhapsody

Glacier Echo

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Phone: +34 696 11 46 17
Email: info@jmedina.tv